Jeff Boss
Guest Writer
Entrepreneur, Executive Coach, Author, Speaker
So, you made the leap from being an employee to owning a business.
Congratulations, you’ve just entered the ranks of becoming a soon-to-be
entrepreneurial failure or a near-term startup success.
Of course,
the question becomes how do you stay alive as a newfound business
owner? After all, being a subject matter expert in a particular job is
one thing, being a generalist for an industry (an organizational leader)
is something else entirely.
There comes a point where stagnation
sets in. You can take yourself only so far without the help of
others. Hey, it happens. Consider it part of the startup lifecycle.
Enter the business coach. There isn't anything else that you receive 100 percent dedicated attention to you.
A business coach is somebody who helps you move from where you are to
where you want to be, and does so by solely focusing on your goals.
“If you are not clear on your vision, then every single opportunity will distract you and impede your progress,” says Tracy Cherpeski, an entrepreneurship and wellness coach.
After
all, you’ll never really know what you’re capable of until there’s
someone to push you outside your comfort zone. Just ask any professional
athlete. If a business coach is something you’ve thought about recently
but aren’t quite sold on getting one yet, here are four reasons why you
should:
1. To brainstorm brilliance
There’s a common
saying that goes, “nobody is smarter than all of us.” In other words,
the collective power of many is far superior to the single power of one,
which speaks to the value a coach brings in brainstorming new ideas.
However, doing so is both an art and a science.
Anybody can go
online and find brainstorming software for free with the goal to
generate genius -- that’s the science part. The “art” part, however, is
excavating personal values and beliefs that you never knew existed and
linking them to your desires and intentions. Sometimes it takes a new
perspective to see an existing connection.
2. To bounce ideas
Nowhere
else do you find somebody solely dedicated to acting as your own
personal sounding board. A coach -- well, a good coach -- pushes out all
thoughts from his or her own brain to be present and just listen. Doing
so allows the coach to ask powerful questions that unearths deeply rooted values otherwise firmly planted.
The
best part about this is the amount of judgment that the coach offers:
zero. Unlike the local rumor mill in your neighborhood or office, it’s
not a coach’s responsibility to opine about your position, but rather to
suspend judgment in such a way that guides you toward your own goals.
Related: Get Some Real Advice for God's Sake
3. To be accountable
Isn't
it strange how easy it is to break the promises we make to ourselves,
but less so when we involve other people? A coach serves as an
accountability partner who challenges you to strategize and develop your
goals while aligning your efforts toward achieving them.
4. To receive guidance
A
business coach will challenge your thinking, goals and willingness to
grow. As somebody who has “been there, done that,” a coach also acts as a
role model because of the experience that he or she shares.
Additionally, a coach has unique insight that broadens your business
awareness.
Think of it this way: When Santa Claus brings you a new
toy, you get excited at the thought of playing with it but maybe a
little disheartened at the thought of having to assemble all those
ridiculously tiny pieces. So what do you need? Directions. You need
guidance for how to get from where you are to where you want to be, and
once you do, you play with the toy all morning.
The key metric for
success from coaching isn’t so much the cool technical tools you
learn -- those will become obsolete in roughly 18 months. The value of
coaching resides in the mental tools the coachee learns that help him or
her navigate toward success both inside and outside of the business
world.
Every athlete and every top performer uses a coach to bring out their best. Why don’t you?